Cherish Food・Cherish Things・Cherish Life
Near-expiry quality products, environmental mission. Together with you, smart consumption, care for the earth.
Our Story
FlashGreen was founded in 2023, originating from a simple yet profound concept: every product deserves to be cherished, and everyone should be able to enjoy quality life at reasonable prices.
Our range includes regular discounted goods, short-dated products approaching their Best Before date, and some that have recently passed that date but remain suitable for sale after inspection. We offer them at discounted prices and explain their date status clearly, helping customers make informed choices while reducing avoidable waste.
As a certified social enterprise in Hong Kong, we are not just a discount store. We are an environmental movement, a platform that enables consumers to become environmental heroes. Every purchase at FlashGreen is a protection of our planet.
Development Milestones
2023
Founded FlashGreen Near-Expiry Product Discount Store
2023
Received Social Enterprise Champion Certification
2024
Expanded to 15+ stores
2025
Cumulatively reduced 5 million product waste
Brand Promise
Three core values, one common mission
Environment First
Give quality food approaching or recently past its Best Before date a chance to be chosen, reducing avoidable waste
Social Inclusion
Enabling everyone to enjoy quality products at more affordable prices, achieving social equity
Champion Certified
Received Social Enterprise Champion certification, proving our commitment to sustainable development
Our Impact
Products Saved
Tons of CO2 Emissions Reduced
Every year, 1/3 of food is wasted, enough to feed hundreds of millions globally. We are changing this reality.
Operating Model
Every step from source to consumer
Select Sources
Work with brands and suppliers to select regular discounted and short-dated goods, plus suitable products recently past their Best Before date
Quality Control
Check date labels, packaging, appearance, and storage conditions; never sell food past its Use By date
Affordable Pricing
Provide to consumers at affordable prices
Environmental Impact
Reduce waste, lower carbon emissions
Contact Us
Together with you, smart consumption, care for the earth